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Beroemd in Zeeland.

In the future, everyone will be world-famous for 15 minutes

Andy Warhol

 

What makes a person special? And how can you capture that in photograph? In Famous in Zeeland, Rem transforms ‘ordinary’ people into an exceptional version of themselves. Over the course of three years he manages to give 1500 (!) people from Zeeland a much-discussed make-over.

Of course, he can’t do this alone. A whole team of volunteers – stylists, hairdressers and make-up artists – helps him to bring out everyone’s unique character and beauty. Apart from hairspray and rouge, they also apply more unusual attributes, like caps and hair pins belonging to traditional Zeeland dress; sheets worn as Roman togas; mud to cover people’s naked bodies; and fish, octopuses, crabs and lobsters in all sorts and sizes that serve as decoration. The combination of unusual aesthetics and obvious fun leads to such remarkable results that the people Rem photographed actually become famous – at least in Zeeland.